{"product_id":"damage-shield-ph-protective-shampoo","title":"DAMAGE SHIELD pH protective shampoo","description":"\u003cp\u003ePreviously, PEPTIDE PREP™ pH Maintenance Shampoo\u003c\/p\u003e\n\u003cdiv class=\"copy rte copy--large-mobile\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eA colour-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining health and protecting hair from damage. The pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine—scalp\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e microbiome-friendly and gentle enough to use every time you cleanse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe but powerful cleansing\u003c\/strong\u003e: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned for damaged hair\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain colour, improve hair health and shine, and reduce frizz\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGentle enough to use every time you cleanse\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling, maintain hair health, and preserve the scalp microbiome\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"K18 Biomimetic Hairscience","offers":[{"title":"250ml","offer_id":43706585808973,"sku":"K18-40025","price":31.5,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/skinpopshop.com\/products\/damage-shield-ph-protective-shampoo","provider":"Skin Pop Shop","version":"1.0","type":"link"}